Alt text or alternative text is used to describe the appearance or function of an image on a page. It is indexed by search engine crawlers to understand your page’s content better. Screen readers read alt texts used by visually impaired users and display in place of an image if…

More and more products and services are designed mobile-first every day, and for a good reason. Nowadays, we live in a world where we bring our phones everywhere, which hasn’t always been the norm. Today, designers need to think about fitting plenty of information that a monitor usually shows into…

Today, marketing teams usually focus on driving traffic onto websites and hoping that the traffic converts into qualified leads or sales. However, that’s just half the battle. Getting more from existing traffic and leads (versus whole new traffic) can boost companies toward long-term and sustainable growth. This is where conversion…

Websites have many moving parts, so your online marketing success depends on optimizing your site to be functional, fast, and user-friendly. One essential component is technical SEO, a piece of the entire (SEO) puzzle that helps optimize your website’s infrastructure. Technical SEO refers to the strategies involved in optimizing and…

User Experience, or UX, is a popular term used in design and tech industries. However, many people are still unsure of what it means and how to use the term correctly. Here, we’ll look at UX design and its importance to your product or service. First of all, what is UX? Let’s start by looking at…